Frames & Lenses in Barrie

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Fashionable Frames

Your eyewear is an extension of your personal style. A great pair of glasses is the perfect accessory.

Glasses can draw people in and show off your facial features, or they can blend into the background and simply complement a great outfit. Classic frames go from day to night with ease, providing sophistication to your office attire or understated elegance to a more formal dress. Funky frames stand out, and show everyone you’re ready to take on the world.

Maybe you’re looking for a pop of colour to add pizzazz to your work wardrobe. Perhaps you’d like to try a new, trendy frame shape. Or maybe, you’d like to keep it chic and select a pair of designer frames for every occasion.

Whatever your needs, our experienced team will work with you to understand your personality, your lifestyle, and your look. We’ll recommend the perfect pair for your face shape, and you can try on as many as you like.

We know how good you’ll feel walking out of our office with a great new accessory and we’d love to be a part of your shopping experience. Come and see us to find fashionable frames today.

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Framing Your Features

We have brands, colours, and styles for every budget. Our team is well-versed in the latest trends and can help you select the right frame for your face shape.

Oval Face Shapes

Almost any frame shape suits an oval face. Oval faces are balanced and proportional and the frames you select should help to maintain that natural balance.

Look for something that is as wide or wider than the broadest part of your face.

People with heart-shaped faces have wider upper faces and narrow chins. Frames that are wider along the bottom can help to balance out a heart-shaped face.

Generally, people with this face shape are blessed with high cheekbones. A cat-eye frame shape can draw attention to this coveted trait.

Those with square faces often have strong jawlines and broad foreheads. Selecting a thin, circular frame can provide softness to your well-defined angles.

For people with round faces, narrow, angular eyewear can help to elongate facial features.

Wide lower faces that are narrower on top characterize the triangle face shape. Round eyewear offers an interesting twist and the classic aviator looks great on people with triangle face shapes.

Our Brands

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Alfred Sung

Clean, classic, Canadian. Alfred Sung means top quality eyewear, with thoughtful and emotional design while remaining practical and authentic. Thirty-five years of aesthetic mastery has brought Alfred Sung eyewear to the pinnacle of style, with frames handcrafted in Italy and Japan. Available only at select optometrist offices that are individually selected by Alfred Sung to carry their frames.

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Ann Taylor

Versatile feminine shapes and designs define the Ann Taylor frames collection. Since 1954, Ann Taylor frames have provided a perfect blend between play, career, and fashion. Each line of this eyewear collection embodies style and innovation.

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BCBG

BCBGMAXAZRIA GROUP is taking the world by storm. With critically acclaimed collections, a loyal elite following and a strong worldwide presence, this fashion powerhouse has evolved into one of the hottest names in the fashion industry.

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Bo-Optik

Founded in 1992, Bo-Optiks is a Canadian provider for phenomenal eyewear. As a leader in the fashion eyewear industry, you can expect nothing but the highest quality and superb style when wearing Bo-Optik eyeglass frames.

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Burberry

Expertly crafted, the collection from Burberry features heritage detailing, signature shapes, and seasonal colors. We carry styles for both women and men, and they’re always up to the season.

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Centennial

A Canadian-owned company established in 1967, Centennial continuously aims to provide high-quality contact lenses to the optical industry. As eye health & safety is essential to Centennial; you will only find their lenses available through eye care professionals.

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Dana Buchman

These frames are designed for the modern, sophisticated woman. With a styles that range from savvy to sassy, Dana Buchman eyewear are a bold addition to your wardrobe.

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Dosuno Eyewear

These 2 in 1 frame come with swappable arms and sport bands, making them perfect for the individual who lives life in the fast lane. Available in a variety of styles and colours, these flexible frames look great, whether you’re in the boardroom or on the court.

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FILA Eyewear

FILA stands for those who stand out. Through bold designs, unforgettable colors, eye-popping eccentricity, and fun European twists on familiar designs, FILA highlights a look you want people to see.

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Gunnar

We get it. You aren’t going to stop looking at screens anytime soon. That’s why GUNNAR offers a real-world solution to keep your eyes safe and actually improve your experience while using phones, computers and tablets. With GUNNAR blue blocker glasses, you’ll enhance your vision to reach peak performance.

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Hackett

It’s all in the details for Hackett eyewear. From the lenses and spring hinges to the acetate- every last component of this British eyewear collection is crafted with the finest materials and techniques. The designs are for the modern man and take on a timeless look with subtle contemporary hints. The Hackett collection exudes contemporary yet understated style and doesn’t take notice of trends.

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Jones New York

Jones, New York eyewear, is created with the modern professional in mind. Intriguing colors and styles are the hallmarks of this attractive collection of eyeglass frames. The latest in frame and lens technology is evident in every pair. Jones New York refuses to sacrifice quality for style, they believe - and prove - you can have both.

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Kensie

Since being created in 1994, Kensie has grown to be a globally recognized brand name that offers international styling, quality, and fabrications at affordable price points.

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Luxottica

Internationally renowned as a leader in the product design and development of superb quality eyewear, Luxottica has built a prestigious portfolio of luxury, fashion, and sports eyewear brands. Iconic names such as Giorgio Armani, Ray-Ban, Prada, Bvlgari, and Versace can be found in the Luxottica Group’s collection.

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Nano

From a quiet classroom to rugged play on the school playground, Nano eyewear can handle it with style. These brightly colored and durable kids sunglasses have the ability to switch from hinged arms to attaching to a head band. Perfect for your on-the-go adventurer.

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Nicole Miller

An eclectic combination of modern influences molds the Nicole Miller eyeglass frame collection. Many pieces in the Nicole Miller eyewear line are named after streets in New York City. With styles that have a contemporary art flare and modern industrial design, you can be assured to find an inspiring addition to your wardrobe.

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Oakley

Oakley invents each new product with a design philosophy called sculptural physics: the discipline of solving problems with science and wrapping them in art. Supported by an infrastructure that includes the latest tools of technology, Oakley engineers and artisans continue to expand the American company’s array of product categories.

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Polo Ralph Lauren

Classic, sophisticated eyewear from the Ralph Lauren family. Contemporary design in eyeglasses and sunglasses from a global fashion leader.

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Ray-Ban

Ray-Ban has always been durable, comfortable, and attractive from the vintage classics to the present-day trendy American frames. From celebrities to your friends, Ray-Ban is always a favorite.

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Roots

Casual and comfortable eyewear defines the ROOTS eyeglass frame collection. Eccentric details and colors blend with the brand's original love for the outdoors. This translates into modern styled frames that are perfect for every lifestyle.

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Shaw Lenses

The SHAW lens process uses a patent-pending method to model eye rotation accurately to predict distortions caused by eyeglasses. We then use that information to design a lens that reduces or eliminates the distortion other lenses can cause.

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Vera Bradley

Located in Fort Wayne, Indiana, Vera Bradley continues to remain steadfast in our commitment to excellent quality, exclusive designs, and dependable customer service.

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Vera Wang

Vera Wang was born on June 27, 1949, in New York City. A former figure skater, Wang was senior fashion editor at Vogue for 15 years and then a design director for Ralph Lauren. She designed her own wedding dress, then opened a bridal boutique and soon launched her signature collection.

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Versace

Founded in 1978, Versace holds the ultimate status in style.  The Versace name is World famous and centered on the idea of a world of fashion, glamour, and sexiness.  Versace eyewear is striking and designed to combine technical innovation with stylish design.  The frames are distinctive, and like many of Versace’s accessories, they often feature details taken from the house's graphic language.

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Wiley X

High-Velocity Protection. Ranging from tactical, to motorsport, to safety, Wiley X is your go-to protection eyewear brand.

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ZEISS

ZEISS provides a broad performance spectrum in each lens category to best serve individual consumer needs.  Individualized premium ZEISS freeform lenses provide the highest degree of customization in lens design and the optimal visual experience.

Visit Our Location

You can find us on the corner of Ferndale Drive South and Ardagh Road, with plenty of parking available in the parking lot out front.

Our Address

  • 225 Ferndale Drive South, Unit 6
  • Barrie, ON L4N 6B9

Contact Information

Hours of Operation

  • Monday: 9:00 AM 5:00 PM
  • Tuesday: 9:00 AM 7:00 PM
  • Wednesday: 9:00 AM 6:00 PM
  • Thursday: 9:00 AM 7:00 PM
  • Friday: 9:00 AM 4:00 PM
  • Saturday: Closed
  • Sunday: Closed
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